Top 10 Sales Presentation Software for Engaging Clients in 2025

As a sales professional, you’re constantly competing for your audience’s attention—whether you’re giving an elevator pitch, writing a cold email, or trying to get a signature on a contract. Once you get their attention and convince them to schedule a demo, you still have to deliver a thoughtful, personalized, and eye-catching sales presentation that will knock their metaphorical socks off. 

You can do that with presentation tools designed to offer engaging virtual or in-person presentation features for your sales team. Explore more types of software in the guide below, plus the best picks for sales reps.

Not all sales presentation platforms are equal. While good sales software will help you close deals and boost SaaS sales, different tools serve slightly different purposes. Here are four common types of sales presentation software your team might consider.

1. Sales enablement platforms

Sales enablement platforms provide sales teams with a centralized place for essential resources like templates, product explainers, case studies, and training materials. Platforms like Highspot and Showpad help sales reps quickly locate the most relevant content for their sales pitches. 

These tools are also great for pulling up a relevant stat or specific product detail on the fly—you can impress prospects with your knowledge without sweating about where specific information lives in your documents.

2. Slide creation and design software

With slide creation and design software, such as Canva, Microsoft PowerPoint, and Google Slides, you can create presentations that wow your prospects with compelling visuals. You can use customizable templates, themes, and other intuitive design tools to create professional-quality slides easily. 

If you're comfortable using more advanced elements like animation, infographics, and icons, those additions can enhance your presentations.

3. Interactive product demos

Demodesk and Walnut are both interactive product demo tools that provide dynamic ways to show off your product’s functionality. 

These tools take your demos to the next level. You can send prospects an interactive demo they can explore on their own, which is ideal for prospective customers wanting to learn the ins and outs of your software or discover useful ways to customize your product. This software category bridges the gap between explanation and experience—prospects can envision how the product meets their unique needs.

4. Sales pitch and proposal software

Sales pitch and proposal software, like PandaDoc and Proposify, streamline the creation of tailored sales presentations and proposals. These tools can help reps refine their approach based on real-time results by embedding videos, tracking engagement, and obtaining feedback.

Sales teams benefit from these tools when they need to create highly customized proposals or follow up on leads. Proposal software can also automate parts of the proposal process, so reps can focus more on building client relationships and less on administrative work, enhancing each pitch’s speed and personalization.

Video has convinced 82% of customers to buy products and services—that should be enough to convince you of the value of integrating multimedia into your sales pitch.

Luckily, Loom makes creating personal, engaging videos easy. The sales video software’s built-in screen recorder allows sales reps to walk prospects through product demos, deep dives, or quotes with an extra personal touch. Your team can record, share, and embed videos via email, eliminating the need for real-time meetings—the sales process can move forward asynchronously instead.

With Loom, your team can record both their screen and themselves simultaneously, adding a human element to each presentation. This split-view feature displays sales reps on camera while showing product demos or diving into dashboards, making complex information easier to follow. For example, a rep might guide a potential client through a new software feature, explaining key benefits while visually highlighting details on-screen. Or, when presenting a personalized quote, the rep can speak directly to the prospect, addressing questions and adding valuable context that can be harder to convey in a written email. 

Create compelling Loom videos by recording short, targeted clips walking through specific product features or benefits, then share them with your top prospects. With Loom Variables, you can even personalize videos at scale. Add tailored audio clips, like your prospect’s first name, that change in each video you send.

Loom is available as a desktop app and Chrome extension as well as via iOS and Android apps, so teams can record and share presentations from anywhere, enhancing flexibility for remote or on-the-go work.

Everyone knows Google Slides—it’s a versatile tool for creating and sharing polished, professional sales presentations. As part of the Google Suite, Google Slides integrates seamlessly with other Google tools like Docs, Sheets, and Drive, which makes it super easy to coordinate sales content like pitch decks, sales cadences, and project updates across platforms. You can easily add custom transitions, animations, and fonts to craft an on-brand presentation that aligns with your company’s look and feel.

With Google Slides, team members can collaborate and contribute to decks in real time, making edits, adding visuals, and commenting on messaging. Presentations made in Slides are easy to share with prospects and internal teammates alike, too, so you can show off your sleek designs with the click of a button.

Salesforce is a well-known CRM, but it can also act as a secret weapon for creating data-rich, personalized pitches. Teams can pull real-time customer data, insights, and analytics directly from Salesforce to build presentations for individual client needs, showcasing relevant information like projected ROI or personalized product recommendations.

One tip for using Salesforce for presentations is to incorporate live data links that update automatically as your team closes deals, progresses in a sales cadence, or gathers additional insights on a client. This feature ensures that presentations stay accurate and relevant, even for last-minute pitches. 

If you’re looking to wow your prospects with designer-level sales presentations, look no further than Canva. It’s an intuitive platform that helps you showcase your product with dynamic, branded designs that look uber-polished. With an extensive library of adjustable templates, icons, and images, Canva makes it easy to create eye-catching slides, infographics, product visuals, and branded elements that resonate with prospects and give your sales decks an edge.

Try out Canva’s collaboration features to share presentations with remote team members so they can edit and review as needed. When you’ve finished a presentation, you can publish it on the web by creating a public link.

You want to deliver the right content to the right person at the right time. Highspot helps you do just that with a platform that provides unified sales content and relevant analytics. As a sales rep, you’ll benefit from Highspot’s AI-powered content recommendations, which suggest the most relevant sales materials based on your current pitch. This feature can save you time and boost your effectiveness, as it narrows down what works best for specific stages in the sales cycle.

Highspot also offers analytics that identify which content resonates with your prospects, giving you a data-driven view of what’s effective. Use this insight to refine your approach over time, focusing on high-impact materials that your audience engages with most.

Pro tip: Leverage Highspot’s integrations with CRMs like Salesforce to stay synced with your other tools and further streamline your workflow.

Showpad is similar to Highspot in that it’s also built to help you find, manage, and share content easily, but it emphasizes collaboration. For example, you can set up interactive presentations where prospects can explore content at their own pace—whether that’s product features, case studies, or customer testimonials. It’s a powerful way to let prospects engage more deeply with the material you provide, making your pitch feel personal and immersive.

The software also provides fully brandable microsites where sales teams can interact directly with buyers. Here, they can discuss shared content with invited stakeholders, keep track of buyer questions, and streamline handoffs with buying teams.

Gong is all about increasing sales productivity. While it doesn’t necessarily help create presentations, Gong has built-in coaching and guidance features that keep you on script during calls, ensuring you cover the key points while you guide prospects through the demo.

Gong Engage uses AI to analyze sales call transcripts, suggest follow-up actions, and even generate follow-up emails to prospects based on the conversation. Plus, since Gong integrates directly with your CRM, you’ll be able to keep track of all essential data, like logging key customer interactions and tracking the outcome of sales calls.

Walnut helps sales reps create on-demand, personalized product demos to share asynchronously so prospects can access them when it’s most convenient. This is a huge benefit if you’re working with a busy client base or an international audience that might not be available for live demos. Walnut’s customizability lets you tailor demos to show only the most relevant features to each prospect, keeping their experience streamlined and engaging.

Use Walnut to create specific demos that address common pain points or showcase unique use cases. By recording multiple versions for different prospect segments, you’ll have a library of targeted demos to share as soon as prospects ask questions—you can respond instantly without needing to set up another call. Walnut’s analytics also show you which parts of the demo resonate most, so you can fine-tune and follow up accordingly.

PandaDoc is an excellent choice if your sales process involves extensive proposals, contracts, or detailed quotes. With PandaDoc, you can build proposals that look professional and are easy to customize for each prospect. PandaDoc’s electronic signature feature allows clients to sign directly in the document, cutting down the back-and-forth so you can close deals faster.

PandaDoc’s integration with CRMs like Salesforce and HubSpot lets you pull in customer data automatically, so you’re spending less time on setup and more time tailoring each document. To use PandaDoc effectively, focus on creating reusable templates for different types of clients or products, and consider embedding multimedia, such as video testimonials or short product demos, to make your proposal more compelling.

Proposify, like PandaDoc, specializes in document creation but offers more tools for visual customization, making it ideal for creating striking, brand-consistent proposals. It’s particularly useful for building presentations that involve storytelling, combining visuals and structured content that keeps prospects engaged from the start to the conclusion of your sales process. Proposify also provides content libraries where you can save and organize winning templates or common responses, making it easy to iterate and personalize future proposals.

One area where Proposify shines is its team collaboration features. If you’re part of a team, you can share and work on documents together, keeping everyone on the same page and improving proposal quality. Use Proposify’s analytics to track when clients open, view, or share your proposals, giving you insight into engagement and timing follow-ups. 

Creating a standout sales presentation isn’t just about showcasing your product—it’s about delivering a memorable experience that drives prospects forward in your sales pipeline. 

The best sales presentation software has intuitive content management, powerful automation, interactive demos, and relevant analytics, all designed to help you connect more effectively with your audience. 

Loom brings something unique to the table with its easy-to-use video recording capabilities, making it possible to craft personalized, engaging multimedia content. With Loom, you can provide an extra layer of connection that keeps prospects engaged and informed at every stage of the sales process. Whether you’re recording product walkthroughs, sending asynchronous demos, or adding a human touch to your follow-ups, Loom helps ensure your message lands with impact.

Enhance your sales presentations with Loom’s video capabilities. Get started today!