Henry Ford changed the game when he implemented his assembly line to produce cars. The new production process was incredible—employees could build many vehicles piece by piece as the assembly line moved on. Instead of working on one vehicle in the same spot and spending all their time on it, they could make many more in the same time frame (and pass on production savings to customers).
That’s how powerful an efficient system is.
When it comes to video marketing and communication, we can’t rely on a makeshift strategy of producing sporadic videos and juggling a dozen different platforms. We need a tool to complete the job, keep our videos organized, and increase productivity.
We can create a seamless video marketing and communication strategy with the right platform. One or two videos are valuable, but together, organized and strategically planned, they can produce powerful results for your sales and brand reach.
Many companies choose Wistia to serve as the foundation of their video marketing strategy. But Wistia isn’t the right fit for everyone—especially those looking for more affordable options that still provide feature-rich tools.
That’s why we’ve created this authoritative guide on Wistia alternatives. By the end of this article, you’ll find the right platform that can help you host, manage, and analyze your videos for more sales to grow your company.
Factors to consider
Every video hosting platform is different and solves unique needs. It’s critical to find what works best for you and fits your budget. Here are a few factors that you can begin to think about:
Uses: What features and uses are you hoping to utilize? If you need video messaging, there’s a tool for you. If you want to create a lot of content to publish on the web, there’s a tool for that, too. Decide what features you need and consider them while reviewing each platform.
Price: What is your budget? Also, does the platform grow with you? Consider free trials, freemium plans, and how much paid tiers cost. You want to ensure you can stick with your tool for the long haul so you can focus on your online video marketing.
Who it's for: Does the platform fit perfectly for you? Whether you’re a B2B or B2C business, a small business, or a creator, you need to know if the platform can serve you and your customers well.
Now that we’ve set the stage, let’s explore Wistia and some of its alternatives!
First: What is Wistia?
Wistia is a video marketing platform. It’s an excellent user-friendly option for hosting webinars, winning leads, and managing your video marketing strategy. Wistia makes it easy to break up longer videos and create snippets for social media and other short-form platforms to increase customer reach.
Wistia allows users to go live or record. The platform also includes data to inform and improve your strategy (and it can feed into your CRM for better video analytics). Wistia provides integrations with platforms like HubSpot, Adobe Marketo Engage, and Pardot.
Companies like Zendesk, BambooHR, Mailchimp, and Terminus trust the platform for its video content management.
Some users might be hesitant to try Wistia. The platform only offers a free trial. That makes it difficult for companies to integrate the app into their workflow long-term to see if it's worth paying. There are other cheaper platforms or solutions with a freemium plan that lets you run with the platform and get a complete sense of its features.
Additionally, Wistia might not fulfill your specific needs. For example, if you need better video message communication for teams, prospects, and tutorials, tools like Loom offer a quicker and more feature-rich solution to solve that need. According to TrustRadius reviews, many users mention Wistia cons, like customization and video editing limitations.
Based on those customer hesitations, you want to ensure you've picked the right tool or tested alternatives to find the perfect fit for your needs.
Pricing: Wistia starts at $19 monthly (billed annually), with a Pro tier at $79 and Advanced at $319 monthly.
Best Wistia alternatives
Now that we know a bit about Wistia, below is a snapshot of the other Wistia alternatives you can choose from that offer different pricing options and features.
While Wistia might be a good option for high-quality webinars and video marketing, Loom's the top choice for video messaging.
The platform cuts down on live meetings and replaces them with quick video messages. Team members can also improve their live meetings when they send a video presentation ahead of time to add context.
Loom is a great option to increase productivity with your team. Instead of scheduling via email and waiting days at a time to meet, you can communicate with a click of a record button and a five-minute video.
Loom has a desktop app, Chrome extension, and mobile-friendly versions to simultaneously record yourself and your screen. You can draw while recording and use creative features to express your ideas. Collaborators can add their feedback and ideas after you share the video with an easy invite, embed, or link.
Not all video marketing requires large files, expensive high production value, or effort. Video messaging offers high ROI, thanks to Loom. You can record product demos and how-to tutorials with your existing resources. You can embed them on your site or in emails. You can also identify who's watching your videos even if they don't have a Loom account.
Loom is highly effective for sales and prospecting. You can send personalized videos to your prospects about your product or service. During the sales process, you can also answer unique questions each prospect may have. When they meet you, you're several steps ahead in closing the sale—saving you precious time and ultimately increasing your sales.
Additionally, brands can embed Loom videos on their website to welcome new visitors and showcase products.
Pricing: Loom offers a free plan. The paid tiers start at $12.50 per user monthly (billed annually).
Brightcove’s platform allows companies to showcase their value to the masses. With on-demand video and live streaming technologies, businesses can use Brightcove to reach customers and power up their sales lifecycle.
The platform helps provide valuable live and on-demand experiences while providing monetization opportunities. Companies like Adobe, Ford, and MasterClass trust them.
Brightcove is great for live events and milestone moments to share with your target audience.
Pricing: Brightcove provides custom quotes.
If you are a creator, solopreneur, or small business, then WeVideo might be a good option for video editing. Once positioned for education spaces, the video platform has grown to provide value to businesses worldwide.
While WeVideo might not offer all the features you need, it’s a good option for those starting out. Users can edit their videos and add interactive elements like polls, surveys, and more.
Pricing: WeVideo’s business prices (not education) start at $4.99 a month (billed annually). Additional packages with more features are priced at $7.99, $19.99, and $36.99 monthly.
Since its inception, Vimeo has been known as one of the best platforms for high-quality 4k videos. It’s always been a top option for creators, artists, and those wanting to provide the best visual experiences. Today, Vimeo offers screen recording features for those wishing to communicate their brand and messages.
Vimeo primarily functions as a video host, similar to YouTube, but with higher quality and no ads. Video makers can publish their videos on a platform similar to traditional social media. Users can also share their videos through links or embeds.
Vimeo is a great option to spread your brand message online with top video tools.
Pricing: Vimeo starts with a limited free plan. Paid tiers start at $12 monthly (billed annually).
If you’re a big AI fan (following the news and tinkering with apps online), this one might be for you. With invideo, you can generate videos with a text prompt. This option replaces stock video and communicates your brand through an online ad or promotion.
While it may not be the best option for one-to-one communication, invideo AI is a great tool for visual storytelling and spreading your brand message. The platform won product of the month on Product Hunt.
Pricing: invideo AI starts free. The price is based on user count, starting at $20 monthly (billed annually).
VEED specializes in content creation. Users can easily record a video to spread to their audience and fans. Whether for a large corporation or a content creator, VEED offers the tools to make a splash online and build a following.
VEED offers video editing, screen recording, subtitle translations, and more. The SaaS provides a plethora of robust video tools that are great for high-intensity video creation.
Companies like Amazon, Google, and Disney trust the platform.
Pricing: VEED starts free with a 1GB upload limit. Paid plans start at $18 monthly (billed annually).
BombBomb is a video messaging platform for customer relationships and sales. Users can record themselves and their screens, build a video library, and analyze their message results. The platform integrates with CRMs and provides video email automation.
BombBomb is a popular option for companies wanting to communicate with customers easily through videos and build a sales pipeline.
Larger organizations may have a tough time scaling if they use the platform for team communication, internally and externally, with video. The pricing and packages may not be flexible for everyone with large teams.
Pricing: The platform does not have a free plan. Users can try it out with a trial. Plans start at $33 monthly (billed annually).
Vidyard is a video messaging platform primarily focused on sales. Users can send personalized messages or demos and easily share them through email or other popular platforms.
Along with video messaging, the platform includes AI tools like script writing, hosting, and digital sales rooms.
LinkedIn, Salesforce, and Microsoft use the Vidyard platform. It’s a good option for companies focused on outbound marketing.
Pricing: Vidyard starts free. Users can upgrade and pay for higher tiers at $19 or $59 monthly (billed annually) for more features.
Wrap-up: Choosing a Wistia alternative
This list should get you started on picking a Wistia alternative. As you decide, consider the following questions:
1. What are my needs?
While some platforms may seem like they do it all, you must ask yourself what fits best with your strategy. Decide what kind of video marketing you need. Is it for live events? Prospecting? Or general video content creation? Once you know your strategy, you can select the tool that directly meets your needs.
2. What is my budget?
Not every tool is affordable. You need to pick something easy to start with that can scale with you as you grow. The best tools are helpful at every stage of your growth so that you don’t have to switch between software platforms and can instead focus on growing your company.
3. Who solves these needs the best?
Once you know what you need and how much you can afford, it’s time to pick your Wistia alternative. This list is a great starting point to test the options that stick out for you. Once you find the right fit, you can take advantage of powerful video marketing and communication tools.
The ultimate communication tool: Recording with Loom
While many of these tools solve different needs, there’s no better tool than Loom when it comes to team and prospect communication.
Loom’s asynchronous video messages help streamline communication. It doesn’t matter where, when, or how your viewers encounter your messages. Async videos break time and location barriers—communicate without playing phone tag or spending unnecessary hours together.
Not only is Loom great for team collaboration and the sales process, but it’s also a wonderful way to optimize demos and walkthroughs. You can show your product’s value first-hand—then send it via email, embed it on your website, and share it on social media. As you build a library of digital assets, you begin to create a powerful marketing funnel that seamlessly answers questions and moves prospects to action.
The best part is that you can try Loom today. You can easily add it to your workflow and see real-time results for free. Sign up now and experience the power of video messages with Loom.