Spotting Patterns and Navigating Investment Conversations 👀
Hey there! In this Loom, I wanted to share a couple of important patterns I've noticed while talking to entrepreneurs, investors, and advisors. First off, it's crucial to understand that there's no one-size-fits-all approach when it comes to investment conversations. Each investor and conversation has its own unique nuances, so be extra mindful of that. Whether you're pitching to an exit entrepreneur or a junior VC analyst, adapting your approach can make a big difference. Another key point is competition. You'll be surprised to know that A-list celebrities, Premier League footballers, exited entrepreneurs, and VC funds are all vying for the same cash and investment opportunities. So, it's important to be mindful of the fierce competition and find ways to stand out, even if you think you might be the worst deck of the day. Adding a personal touch or highlighting the opportunity clearly can make a significant impact. Lastly, I want to emphasize the importance of visibility. Many entrepreneurs tend to stay silent and believe that personal branding is not necessary for fundraising. While that may be true, maintaining an online presence can serve as social proof and boost your credibility. Think of it as having that blue checkmark on Twitter or a million followers. It can make a difference. So, in this Loom, I'll dive deeper into these patterns and provide some actionable tips to help you navigate investment conversations more effectively. Stay tuned and let's make your pitch shine! 💪
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I spend hours and hours each day talking with entrepreneurs, business owners, investors, advisors, and it's quite easy to spot patterns from where I'm sitting.
So I'll talk about a couple of them now. The first one, obviously. Is the audience gone are the days where one size fits all process.
Every single investor and investment conversation will come with its own nuance. Be extra mindful of that. An exit entrepreneur is going to be a very different conversation.
We have a lot of people who are going to be in the same position to a junior VC analyst. So make sure you adapt to both.
It can make a big difference. To competition, the same SCIS cash that you're going after or EIS or just pre seed or seed stage investment.
We have A-list celebrities, Premier League footballers, Exited entrepreneurs, VC funds going after the same cash and tickets. So be mindful of that.
Be mindful of the fact that you may be the worst d*** of the day and what else can you do to.
Prove that situation. Could be a personal touch. The opportunity. We see a lot of people failing to just outline that opportunity clearly.
You know, you are pitching for investment. You are selling an investment. You are selling a financial. You know, you are selling a product.
Be clear on this show that you understand this and you know, help your investor understand what they can get out the other side of it.
And finally visibility. Still the number one problem that I see is that entrepreneurs sit in silence. You don't need a personal brand to raise fundraising.
I totally believe that. However, you know, maintaining an online visibility is a social proof and much like that blue check on Twitter or million.
Ian followers on Instagram. It does make a difference. So make sure that you're being visible, you're being clear on your terms, and you understand exactly where you sit in the market ian you can increase your chances for fundraising quite dramatically.
Transcript
Show Transcript
I spend hours and hours each day talking with entrepreneurs, business owners, investors, advisors, and it's quite easy to spot patterns from where I'm sitting.
So I'll talk about a couple of them now. The first one, obviously. Is the audience gone are the days where one size fits all process.
Every single investor and investment conversation will come with its own nuance. Be extra mindful of that. An exit entrepreneur is going to be a very different conversation.
We have a lot of people who are going to be in the same position to a junior VC analyst. So make sure you adapt to both.
It can make a big difference. To competition, the same SCIS cash that you're going after or EIS or just pre seed or seed stage investment.
We have A-list celebrities, Premier League footballers, Exited entrepreneurs, VC funds going after the same cash and tickets. So be mindful of that.
Be mindful of the fact that you may be the worst d*** of the day and what else can you do to.
Prove that situation. Could be a personal touch. The opportunity. We see a lot of people failing to just outline that opportunity clearly.
You know, you are pitching for investment. You are selling an investment. You are selling a financial. You know, you are selling a product.
Be clear on this show that you understand this and you know, help your investor understand what they can get out the other side of it.
And finally visibility. Still the number one problem that I see is that entrepreneurs sit in silence. You don't need a personal brand to raise fundraising.
I totally believe that. However, you know, maintaining an online visibility is a social proof and much like that blue check on Twitter or million.
Ian followers on Instagram. It does make a difference. So make sure that you're being visible, you're being clear on your terms, and you understand exactly where you sit in the market ian you can increase your chances for fundraising quite dramatically.
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