Your team has spent months perfecting a product. You’ve identified leads, researched your target audience, and optimized every detail. But when it comes to closing the deal, something isn’t clicking. If this sounds familiar, the issue might not be the product itself—it could be your sales pitch. You could have a product that is of great need, but if your sales pitch is lacking, you won’t make the sale.
So, how do you create a winning sales pitch?
This article will cover sales pitch best practices, show you the best examples, and teach you how to create sales pitches that resonate with your prospects.
The purpose of a sales pitch
A sales pitch is a prospect’s formal introduction to your product. Depending on where they are in their buyer’s journey, they may have browsed your website, wanted to learn more about what you do, and reached out to request a demo.
Maybe you even sent them an outbound LinkedIn message to spark their interest and set up a conversation.
Regardless of how a prospect arrives at your sales pitch, it’s essential to a sales strategy. A sales pitch allows you to control the messaging potential customers hear about your product or service, allowing you to highlight your product's unique selling proposition.
In SaaS sales, your pitch will usually focus on addressing your prospect’s pain points to grab their attention from the start and then explain why your product/service can help them solve their most pressing needs.
Let’s dive into 15 ways to improve your sales pitch strategy.
15 sales pitch examples
There's a sales pitch for every situation.
If you're trying to pitch a prospect on the other side of the world, you might send them a cold email. If you're in the same room with stakeholders, you’re more likely to develop a sales presentation. If you’re outside the same time zone as your prospect, you could consider sending an asynchronous Loom video.
Here are a few examples to spark your creativity and get you started.
5 opening sales pitch examples
An opening sales pitch, also known as an elevator pitch, is a short, memorable description of your product or service that is easily understood. Prospects may have never heard of your company, so it’s your job to relate to their needs and quickly explain what you do.
1. Lead with statistics
Start your pitch with a compelling statistic to grab attention, like “Did you know that 60% of workers’ time is spent on work coordination?”
Then, relate that statistic to your audience and why they should care. For example, “That might be why you’re struggling with productivity issues.”
Finally, connect your solution to the statistic: “Project management tools can help shorten the time spent on work coordination.” This pitch will pique your prospects’ interest so they’ll want to learn more.
2. Highlight a pain point
Everybody has problems, but if you have the solution, that’s worth your prospects’ time. By leading with a pain point or common frustration, your audience will know you understand where they’re coming from.
Beyond showing empathy, it’s also a much more practical way to appeal to your prospects. You don’t want to pitch an impractical solution. For example, if there’s a dent in your car’s bumper, and someone pitched you a new car audio system, it’s much less relevant than pitching a solution that can help buff out dents in minutes.
The following opening sales pitch leads with a problem, and then explains how the proposed software offers the perfect solution:
“Juggling multiple marketing campaigns often leads to disjointed data, miscommunication, and wasted time switching between tools. Our SaaS platform integrates all your campaign management needs—centralizing content planning, automating reporting, and syncing team collaboration into one easy dashboard. Say goodbye to scattered workflows and hello to streamlined campaign success.”
3. Ask a question
Engage your prospect by asking a thought-provoking question about a challenge they’re facing that your software can address.
Asking the question in the example above, “Has your boss ever asked you to whip up a report?” immediately asks your audience to put themselves in your desired scenario.
Then, empathize with them. Tell them that you or your founders have been there too. That’s why you created your solution—to solve a problem to a key pain point.
4. Use a value proposition
What do your prospects want? Value. When do they want it? Yesterday.
For example, if your prospect was struggling with sticking to a workout routine, and you told them your product offered an accountability journal, that would be useful. If you start talking about ways they can combine diet with exercise, you’ve already lost them.
By leading with a statement highlighting your software’s unique benefits, you make convincing them to buy your solution easier. The following example shows how to do just that:
“Our SaaS platform is designed to help e-commerce businesses increase conversions by up to 20%. With features like personalized product recommendations, real-time inventory updates, and seamless checkout integration, it optimizes the entire shopping experience for your customers. If you’re looking to boost sales and enhance customer satisfaction, our tool delivers measurable results.”
Prospects will read that product pitch and say, “Yes, I want that.”
5. Tell a story
For centuries, human beings have connected over stories. Why not apply that logic to create the best sales pitch possible?
Taking a storytelling approach allows you to add personality to your sales pitch—whether it’s humor, sadness, or inspiration. A story will draw your prospects in and have them wondering, “What happens next?” so long as it’s told well.
You can make a story-led opening sales pitch a bit longer than normal as you build your narrative, but make sure it’s engaging enough to hold your audience’s attention.
5 sales pitch presentation examples
A sales pitch presentation is your chance to dive deeper into your product or service and showcase its full value. Whether you’re using a sales deck or a pitch deck, it’s important to connect with your audience by demonstrating how your solution solves their problems and delivers results.
1. Give a feature-driven demo
Show, don’t tell. You’ve heard it a thousand times, but how do you do that with a sales pitch?
You can accomplish this by transforming the typical slide-style presentation format into a dynamic video that shows off your product’s most relevant features—like the below demo video that shows Loom functionality in action.
Use tools like Loom to create a sales demo video that’s engaging, relevant, and time-efficient for your prospects. Record your screen as you navigate your product, walking through key features step-by-step while explaining how it solves their unique problems. With the webcam feature, you can appear alongside the demo to add a personal touch.
2. Highlight a case study
One of the most common requests sales reps get is for social proof:
“What has your solution done for other organizations who were once in my shoes?”
Use Loom to showcase customer stories in your sales presentation by recording a personalized video that walks prospects through a real-world success story.
You can share your screen to display key metrics, before-and-after visuals, and customer testimonials while narrating how your software delivered measurable results.
Once your presentation is ready, simply share the video link with your prospects, allowing them to easily view and share it with their teams.
3. Take a problem-solving approach
One thing all of your potential customers have in common is that they’re all dealing with pain points. If you’ve correctly identified your ideal customer, then they have pain points your product is designed to solve.
Start your presentation by presenting your target audience’s key problem, as Uber does in the example above. Then, demonstrate how your solution directly solves that issue, with clear examples and data to back it up.
4. Compare against competitors
If your prospects are evaluating your software, they’re likely evaluating your competitors too.
Focusing on the unique advantages your product offers over others can help you stand out.
Leverage Loom to enhance your sales pitch templates by recording a video that explains key visuals, like the competitive landscape chart above or side-by-side feature comparisons.
Walk prospects through each element on the screen, pointing out areas where your solution outperforms the competition. You can use screen annotations to highlight your product’s strengths and offer real-time commentary to make the comparisons clearer.
Once recorded, share the video link so prospects can easily revisit and share your presentation.
5. Use data visualizations
Data visualizations turn complex statistics and figures into digestible information. It’s much easier to see the upward trend in a bar graph than in a table crowded with different data points.
Use charts, graphs, and visuals to demonstrate key metrics like ROI, time savings, or efficiency gains in a more engaging and memorable way than text or messy data alone.
With Loom, you can display these visuals while appearing on camera to talk the prospect through the data, explaining what each chart means and how it relates to their specific needs. This approach ensures your message is clear and leaves no room for misinterpretation.
Plus, you have the added bonus of bringing irrefutable data points into your story, helping you build a stronger case for how your product or service delivers measurable results.
5 sales pitch email examples
An email sales pitch is a powerful way to reach potential customers where they already spend time: their inbox. Whether you’re sending a cold email or a follow-up, your message should grab attention, offer value, and make it easy for the prospect to take the next step.
1. Include a video pitch
Stand out in your prospects’ crowded inboxes by adding a video pitch to your sales outreach.
Prospects get dozens of emails per day, but how many of them include a tailored video? Sales tools like Loom allow you to record quick, customized video messaging that increases your chances for a response.
With its easy-to-use screen recorder, you can create a personalized video in minutes, walking prospects through key points or demonstrating product features.
Loom Variables allows users to personalize recorded videos at scale, and Loom’s Gmail integration makes it easy to include your videos as animated thumbnails in emails.
2. Lead with flattery
Everyone likes to feel recognized and celebrated.
By congratulating a prospect on a recent achievement, you’ll not only make them feel good, but you’ll also show them you’ve been paying attention to their company.
In the example above, the congratulatory email doesn’t even include a CTA like an ask for a sales call or demo. Instead, the focus is all on the prospect. This makes them more likely to respond with a “thank you,” which could then lead to a greater connection and a more personal sales conversation.
3. Show them the ideal outcome
Give your prospects a taste of what it’s like to work with you with a sales pitch email that’s all about action.
Presenting your audience with a plan of action—such as a way to optimize their Google Business Profile to rank higher than their competitors—shows that you know what you’re talking about. Using a Loom video to explain this creates a more personalized experience, allowing you to walk them through the ideal outcome and demonstrate how it benefits their business in real time.
The downside is that you might spend time on a plan that never goes any further than an unopened email. If you choose this tactic, make sure the “freebie” you’re offering isn’t too time-consuming on your end.
4. Follow the AIDA framework
The AIDA framework stands for attention, interest, desire, and action. The above example puts those components together:
Attention: Ask a question to grab attention, such as “Could your team handle X leads a week?”
Interest: Pique your audience’s interest by dangling results like, “We’ve had other clients experience a spike in leads.”
Desire: Name drop a notable client or company you’re working with to add to your prospects’ desire to learn more.
Action: Prompt your audience with a clear call to action like, “Why not see for yourself?”
This succinct format covers a lot of ground without substantial effort for you or your recipient. Ensure the CTA is clear, so your prospect can seamlessly take the next step.
5. Prove you’ve done your research
The below example from content marketing consultant Ryan Robinson earned him a $10,000/month retainer. Why?
Because it shows he’s a brand advocate. He’s already given the prospect something—in this case, a Twitter post highlighting the company. This helps build trust from the start. When he later asks for a conversation about content marketing services, it seems less out of the blue than a typical cold pitch.
Understanding the sales pitch framework
An effective sales pitch follows a clear framework to ensure it’s both persuasive and engaging.
First, start by identifying your prospect’s pain points—this helps show that you understand their needs. Next, present your solution, focusing on how it directly solves their problems and provides measurable value.
Another best practice is to keep things simple and focused. Avoid overwhelming your audience with too much information at once. Instead, highlight the key benefits that matter most to them.
If you’re working with a remote pitch deck, tools like Loom can be game-changers. Sending a video walkthrough alongside your pitch deck helps you add a personal touch, even when you're not in the room. It allows you to explain and expand upon crucial selling points more effectively so that your pitch stands out. Plus, Loom helps you polish your delivery by removing filler words and awkward pauses, and you can easily use the “Rewind” button to rerecord any part without starting over.
By following these steps, your sales pitch will be clear, compelling, and more likely to close deals.
Create engaging sales pitches across mediums
Creating a successful sales pitch that captures your intended audience means tailoring it to fit the medium—whether you’re presenting in person, sending a message on social media, emailing, or sending a video. That’s where Loom comes in.
Loom makes recording personalized video pitches super easy by letting you combine screen recordings with webcam footage. You can show off key product functionality, explain powerful benefits, and connect with prospects on a more personal level. Plus, with Loom’s free screen recorder, you can create, edit, and share high-quality videos quickly, without the steep cost of video production equipment.
