How a Demand Generation Director uses Loom

My name's Laura Hart and I'm the director of demand generation here at loom. I heard that you were looking to kind of unearth some ways that you could potentially be using loom throughout your marketing, or maybe to even help grow a team.

And I would love to give you some tips. We can always meet synchronously to I'm always open for a virtual coffee chat and networking with other really smart marketers looking to do cool things to give you a couple ideas of how I'm using loom in my day today, first and foremost, being a people manager loom makes it incredibly easy to manage a remote team.

I'm sure that your calendar probably looks equally as insane as mine, but a lot of the times it's really hard to jump on a quick call, to talk through something, to teach somebody who's a little bit more junior, how to do something or to give feedback on a campaign.

So I have found that by them sending me a loom of what their ask is, I'm able to get a clear understanding of what they're asking for feedback on what they're not sure of what they need a strategy for.

And then I'm also able to send back a quick loom, either showing them how to pull a report in Salesforce, or give them feedback on campaign copy that they put together without having to completely rewrite it for them.

And we're just helping them solve a problem. If, if both of our days are pretty packed, or even if I'm right now, I have a member of my team who's living in the Canary islands and I'm in Denver, Colorado.

So we have an eight or nine-hour time difference, which means when my Workday is starting, his work day is ending and being able to manage somebody across seas is really important to have ways that you can connect with them via face via voice.

When you're not able to realistically get on a call without one of you, either having to call during dinner hours or having the call, you know, at 5:00 AM over your first cup of coffee.

So other ways externally though, that loom has been really useful for us as a marketing team is first and foremost collecting customer stories.

So if you take a look at the customers' section of our website, you'll see that all of our case studies, customer stories, et cetera, actually built in the product for us.

One of the best ways to sell our product is to accelerate the time to aha moment, like really understanding, oh, I get it.

Like I see why this is valuable. I see why this is better than, or how this compliments, I guess I should say a live meeting or sending an email or sending a slack and being able to have our customers tell that story while using our product has been really beneficial for us.

I will also say that when you're able to see the passion coming across by and hear a CEO telling a story about a customer, how the customer is using us.

I think that that is even more beneficial than just having somebody like write out a bunch of stats. Also, we can see, of course, as people watch it as they engage with it and react throughout.

So we're also able to then see people who found the video interesting, and our sales team is able to use that for prospecting.

Another really cool way that we are talking about, and we already have some of our clients using loom is if you go to a company, you can actually see their ads that they have running.

So partner stack is a really good example. They're actually using loom to create these like customized ABM videos that target like this one is for iCIMS this one's for globalization partners and the way that they set up their targeting and say like anybody that works at this company sees this video so that their account rep is able to speak really directly to that one company.

And this has an incredibly high conversion rate for them. So ads are another great way to use loom and to use video.

Finally, of course, there are a lot of different ways with content that you can be using videos. So it doesn't have to necessarily be a customer case study or somebody talking to you.

But there's like really good ways to compliment eBooks to set up playlists as we call or like exec interviews giving context, the different eBooks that you're running.

And of course, webinars post-show. Another way that we are using the product is we record all of our webinars and upload them into loom.

Again, it is a great way to see reactions and kind of get like almost live engagement, even though it is a recording and you're not live, people can also leave comments, ask questions.

And of course, we can see and track all of their engagement throughout, which is again, another great touch point for our sales team.

I hope that this gives you some interesting ideas of ways that you could be using loom both to manage an internal team, especially when you're growing really quickly, or you're working in like a small and scrappy way, as well as ways to externally be using loom across your demand generation funnel.

As I said before, any questions that you have, I would love to hop on a synchronous call too, or feel free to send me back a loom.

I hope that this helps.