The hum of music fills the air as Natalie Portman dances and runs on the beach. The camera moves slowly, capturing each detail as Dior’s perfume bottle gleams under soft light. A single note strikes, and you feel the weight of the question: “What would you do for love?” This isn’t just an ad—it’s an experience where sound and visuals come together to stir emotion.
You’re vicariously smelling the fragrance through the screen, which means the ad successfully achieved its goal. This is audio-video marketing in action, drawing the audience into a story they will remember long after they finish watching the ad.
In 2025, it’s not enough to draft an email and hit “send,” especially with podcasts and short-form video platforms like TikTok and Instagram dominating content consumption. This makes it apparent: Audio-video content marketing is the way if you want to captivate, engage, and entertain your target audience.
Learn how you can create audio and video marketing content that is just as memorable.
What is audio-video marketing (AVM)?
Imagine a world without visuals and audio—no product demos, no animations, no jingles. Everything is explained through textual manuals alone. Fortunately, that’s not the case.
Audio-video marketing (AVM) leverages sight and sound to deliver compelling messaging that leaves a lasting impact on the audience. AVM includes media that you might already be familiar with like videos, podcasts, animations, video presentations, and live streams to communicate a brand’s message.
It also goes beyond describing your product and a list of its features. It’s about turning your product and service into a compelling story that prompts customers to envision it in their daily lives.
Audio-video marketing types
Here are some common audio-video marketing types you can incorporate in your marketing campaigns to draw your audience in:
Video marketing
An integral part of AVM, video marketing includes everything from product demos to customer testimonials.
Your video marketing strategy can also involve both short-form videos and long-form videos. Short-form videos like TikToks or Instagram Reels are great for quick engagement, while long-form content like YouTube tutorials builds authority.
Live streaming
Live videos give you a chance to interact with your customers in real time, making your brand more approachable and authentic. They’re ideal for product launches, Q&A sessions, or giving your audience a glimpse of what goes on behind the scenes.
Tesla’s and Apple’s product announcement live streams are excellent examples. Each company creates hype and draws in millions of viewers globally. There’s a reason both brands now have a cult following.
Podcast marketing
Audio-focused podcasts are a way to position your brand as a thought leader in your industry while you connect with your audience. Whether you invite industry experts as guests or discuss brand-specific insights, podcast marketing is a great way to address your audience’s pain points.
For instance, Ahref’s Podcast shares online business lessons catering to its customers’ interests and problems. It’s like hitting two birds with one stone—the brand gets to help its audience while also building trust and appearing as an authority in the industry.
Animated explainer videos
Try reading the product specifications of this high-tech gadget:
It’s like deciphering a secret code. If you list specs like this in your explainer videos, half of the audience will likely be confused and frustrated.
When a prospect is just beginning to explore your product, they’d prefer more visually appealing and easy-to-digest content.
That’s where animated explainer videos come in. Animated explainer videos break down complex ideas using catchy jingles, engaging visuals, and narration. They turn technical details into compelling stories, making them perfect for describing product features or abstract concepts.
For example, before “cloud storage” was a common phrase, Dropbox used an animated explainer video to turn the relatively new concept into a simple, relatable idea, driving massive engagement.
The compelling explainer video was viewed over 25 million times and played a key role in Dropbox’s rapid growth to over 100 million users.
User-generated content (UGC)
What’s the difference between polished ads and raw clips shot by your customers? The latter appears more authentic, allowing your audience to see existing customers using your product in real life.
That’s the essence of user-generated content (UGC). UGC is any form of content from videos, to photos, to reviews or testimonials created by your customers rather than your brand.
Audio-only campaigns
A lot of people recognize McDonald’s as soon as they hear the company’s viral “I’m Lovin’ It” jingle. The cheerful melody acts as a sonic tagline that invokes emotions like happiness and enjoyment. That’s how a successful audio-focused campaign works.
This concept, often called a "sound logo," is a key part of sound design. Think of Netflix’s signature "ta-dum" or HBO’s iconic static and chime. These sounds are crafted to be instantly recognizable and emotionally resonant, making them a powerful tool for branding.
Audio-focused campaigns, like branded podcasts or Spotify ads, create strong connections through sound alone. Jingles, radio ads, or ASMR-style campaigns—which use soothing, sensory sounds to trigger emotional responses—also fall into this category.
How to create a great audio-video marketing campaign
You’re rushing down a bustling street, but a performer playing a beautiful melody on their violin stops you and almost every other passerby in their tracks. With a perfect mix of visuals and sound, the performer managed to cut through the noise.
How do you stand out like that street performer in the sea of digital noise? Here’s a step-by-step process to help you create a standout audio-video marketing campaign that demands attention and leaves a lasting impression on your audience.
Set campaign goals that truly deliver
Ever seen an ad so perfectly aligned with your needs that it felt like it was speaking directly to you? That’s not a coincidence. It’s a well-defined goal that meets its target.
What do you want this campaign to achieve? Start by asking questions like:
What is our ideal outcome? More website visits, sales, brand awareness, or educated customers?
Who is the campaign for, and how does it help them?
What action do we want the audience to take after engaging?
Without a clear end goal, you might waste resources on content that doesn’t speak to its target audience and ultimately fails to deliver. After all, a brand awareness campaign looks different from a lead-generation campaign. Your goals dictate everything from tone to call to action.
A startup launching an eco-friendly product might craft video prospecting content to focus on brand awareness with a heartfelt story about sustainability. On the other hand, a more established ecommerce store would create audio-video content to increase conversion rates with tutorial videos showcasing its product’s value.
Here are some pro tips to help you set intentional, clear campaign goals:
Set measurable goals. Vague goals like “increase views” don’t cut it. Make your goals measurable and specific: Do you want 10,000 video views, a 20% click-through rate, or a 30% rise in conversions?
Break down macro and micro goals. A campaign might have a macro goal like “boosting brand awareness,” but it needs micro goals to support it:
Macro: Increase social media mentions by 50%.
Micro: Create three sharable videos highlighting our mission.
Tailor goals to your target audience. Think of your audience as more than demographics—tap into their psychology. Understand the challenges your audience faces, their interests, and buying behavior. Use surveys and tools like Google Analytics to identify your audience and set goals that align closely with their needs.
Pro tip: Create detailed buyer personas to pinpoint what your audience cares about and how your product can meet their goals to set more targeted goals.
Let’s say you’re marketing a meal subscription service. Instead of targeting “all working parents,” you create a persona like “Sarah, a busy mom juggling a 9-to-5 job and after-school activities. She struggles to find healthy, quick meal options and prefers solutions that save her time without breaking the bank.”
With Sarah in mind, you can now take specific actions:
Set specific goals like increasing website visits from working parents.
Tailor messaging that highlights quick, affordable meal prep.
Choose platforms where working parents are active, such as Instagram or Pinterest.
Here’s a buyer persona template you can follow:
Craft a compelling story
Remember Dollar Shave Club’s viral launch video? In 2012, its founder delivered a quirky, no-frills pitch that was funny, direct, and completely different from typical ads. The result was millions of customers and a brand that disrupted the shaving market.
It’s proof that in audio-video marketing, your story can be the difference between a forgettable clip and one that makes your brand stand out in a crowded market.
According to Stanford research, people are 22 times more likely to remember a story than a stand-alone fact. This is why brands like Coca-Cola, Apple, and Airbnb consistently prioritize storytelling.
How do you master storytelling for your audio-video marketing? Here are some tips:
Start with a relatable hook. Your opening moments should grab your audience’s attention by reflecting something familiar or aspirational. Whether it’s a problem they face or a dream they hold, your hook should make them say, “This is about me!”
Follow the storytelling framework. Every great story has a structure:
Set the scene by introducing the problem or challenge your audience faces.
Show the conflict by demonstrating the stakes and why it matters.
Deliver the resolution by showing how your brand provides the solution.
Look at how Dove’s Real Beauty Sketches campaign highlighted women’s insecurities, then flipped the narrative by showing how others saw them. This simple yet powerful story aligned with Dove’s mission of boosting self-esteem.
Be authentic and true to your brand. Everything gets discussed on social media today. Think back to Pepsi’s controversial ad featuring Kendall Jenner, which received a massive backlash as it came across as insincere and tone-deaf. The lesson: never stray from your brand’s principles, and be authentic.
End with a strong call to action (CTA). The best stories inspire action. Whether you want your audience to share, click, or buy, your CTA should align with your narrative.
Pro tip: Use video testimonials and real-life stories to make your audience see how your brand fits into their lives and add credibility to your audio video campaign. Encourage your audience to share their experiences using video creation platforms like Loom.
For instance, invite your customers to use Loom’s free screen recorder to make videos about how your brand solved a problem or improved their lives. Share these authentic stories on your landing pages, social media, or marketing emails to build trust and credibility while elevating your campaign’s reach.
Choose the right video creation tools
Creating high-quality audio-video content is like telling a great story. You need the right tools to bring it to life.
The tools you need will depend on your goals and the type of audio-video marketing content you want to create. A high-production commercial might require top-notch cameras and advanced editing software, while a more authentic, behind-the-scenes or customer testimonial video might only require a simple screen recorder or sales video software and editing tools.
Loom: If you want to create quick, personalized video content that feels authentic, Loom is your tool. With Loom, you can record your screen, capture yourself on camera, or simply narrate with audio with a single click. This makes Loom ideal for creating product demos, tutorials, explainer videos, and thank-you notes with a personal touch. The best part? Loom has a built-in AI video editor that trims out awkward pauses and filler words, allowing you to focus on recording your audio-video content.
Adobe Premiere Pro or Final Cut Pro: These are editing tools for high-quality video production. They offer every video creation and editing feature you need if you want to create slick, professional commercials or brand videos with complex edits.
Canva Video Editor: If you’re a smaller brand or just getting started, Canva offers easy-to-use templates and editing features to help you produce engaging videos.
Pro tip: Integrate your tools for maximum impact. Embed your Loom videos into emails for a more personalized touch in your email marketing campaigns. Loom also integrates with platforms like Slack and Trello, so you can easily collaborate and share videos across different platforms and projects.
Focus on high-quality production
You’re watching a cooking tutorial online, and the video is so blurry you can’t tell if the chef is holding a spoon or a spatula. Then the audio crackles and you miss half the recipe instructions.
Your first thought might be that this is a brand you can’t trust. Poor production quality doesn’t just ruin the experience—it destroys credibility.
On the other hand, high-quality AMV campaigns have a way of staying in the viewers’ memories for years to come. Your brand might even become known and recognized for your visual campaigns, so quality is one thing you can’t compromise on.
Look at GoPro’s user-generated campaigns. GoPro has built an empire on high-quality, action-packed videos shot by its customers.
GoPro provides the tools—the cameras—and inspires creativity while maintaining professional editing for its flagship ads. This blend of raw footage and expert production inspires trust in the audience, and the aesthetics of the videos captivate them.
Here are some things to consider to create high-quality product marketing videos:
Prioritize audio quality. People might overlook slightly shaky footage, but bad audio is an instant deal-breaker. Use an external microphone for clean, clear sound, and always test your recording environment to avoid distracting background noise.
Invest in quality equipment. You don’t need a Hollywood budget to produce top-notch videos. A 4K-capable smartphone, a good microphone, and some basic lighting can elevate your production quality dramatically. Video marketing tools like Loom make this even easier with built-in 4K recording, ensuring sharp visuals without requiring additional software or cameras. Combine this with portable LED lights and tripods to give your videos a polished, professional feel.
Master the edit. Editing turns good footage into great content. Tools like Adobe Premiere Pro, Final Cut Pro, or even Loom’s built-in editor can help you fine-tune your video with smooth transitions, captions, and engaging visuals.
Pro tip: Tailor your audio-video content for different platforms and the viewing experience they offer. Vertical videos are more suitable for TikTok and Instagram stories, while YouTube and LinkedIn content appear better in horizontal formats. Adjust your aspect ratios, length, and resolution to suit each platform to ensure it always looks the best.
Audio video marketing best practices
Maximize your marketing efforts with these best practices.
Make your videos accessible and suitable for silent playbacks. Facebook found that automatic or unexpected, blaring audio deters 80% of viewers from watching the accompanying video content, while captioned videos that make audio optional increase viewing time by 12% on average. Add captions and text overlays to allow people to watch your online videos even on mute. Powerful tools like Loom simplify this with their auto-captioning and transcription features, making your videos more accessible.
Incorporate user-generated content in your campaigns. UGC shows that real people use and love your product, building credibility that’s difficult to replicate in any other form of content. Encourage customers to share their experiences and feature these clips in your campaigns.
Repurpose content. Create multiple versions of a single video format to distribute to different social media platforms. A long-form YouTube video can turn into Instagram Reels, TikTok clips, and LinkedIn posts. It makes content marketing cost-effective while also boosting your brand outreach.
Add interactive features to your videos. Add polls, quizzes, or clickable elements like “Shop Now” buttons, embedded links to detailed product pages, or jump-to-section timestamps to make your videos more engaging. These elements turn your audio-video content into two-way conversations, making it more memorable.
Simplify audio-video marketing with Loom
Whether using visual storytelling for how-to videos or hosting a podcast to field industry-relevant discourse, audio-video content allows you to educate potential customers without boring them. The perfect blend of eye-catching visuals and interactive voiceover speaking directly to the audience makes digital marketing no longer feel like marketing. It’s almost like having one-on-one conversations with them.
Luckily, with tools like Loom, creating and editing AVM content is more accessible than ever. Imagine recording a product demo, explaining a concept, or delivering your brand message—all without the hassle of complicated setups or editing software.
So, ditch the long emails and lengthy product manuals. Streamline your audio-video marketing with Loom.
