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Loom vs. Vidyard: Which Is the Best Async Video Solution for Your Business?

The average person speaks at around 150 words per minute, but the average typing speed falls way behind at 40 words per minute. Yup, it’s almost four times faster to record and send a video message than to type your thoughts out — that’s quite a time-saver!

Sending a video message is also more expressive and personable as your recipient can hear your voice and see all those reassuring facial cues. 

Now you're convinced of the power of video messaging, the only thing left to do is pick the best platform for your business. 

Here's the gist of Loom vs. Vidyard upfront: 

  • Loom is a world-class screen recording tool used by businesses, large and small. It's super intuitive, so you don't need technical training to start capturing your screen. Record, edit, and send to any recipient you please. Even better? Loom comes with automatic transcriptions of your recording, the ability to add links within the video, background noise reduction, plus video trimming options and the ability to stitch videos together for a polished feel. 

  • Vidyard is a good choice if you work in enterprise-level sales or marketing teams and want to create sales pitches to win over your prospects. Like Loom, Vidyard offers powerful video analytics, so you know who has interacted with your video. This comes in super handy when you want to close that lead! 

The lowdown on Loom 

Loom is your go-to recording app for any communication. It’s the async video utility tool for any and all communications at work, external or internal. Loom is perfect for all types of teams and it's an absolute life-saver for remote and distributed teams. Loom's research shows that employees regularly waste 102 minutes scheduling and rescheduling calls each week, costing $1.85 billion. Reclaim those valuable hours by switching to Loom video messaging to amplify your message and make yourself stand out by breaking through the noise and clutter of an email inbox!

Loom allows users to record their screen, their webcam, or both! Use it for: 

Loom is loved by Disney, Amazon, Asana, and Walmart, to name a few. Stop it, we're blushing! 😊

Loom’s pricing 

Loom offers three pricing plans to suit your needs. 

Starter: this is entirely free! Record up to 25 videos per person, with unlimited transcriptions, privacy controls and viewer insights. 

Business: pay $12.50 per month for an annual subscription to record unlimited videos with no time limit, custom branding, engagement insights, and the ability to embed links in your video. 

Enterprise: get in touch with our sales team to learn more – large companies will love our advanced content privacy and zoom integration! 

The lowdown on Vidyard 

Vidyard is a solid choice of video platform for sales teams at large companies with big budgets behind them. Typically, a Vidyard end-user will already need some technical production experience – meaning it's not their first rodeo with video recording software. 

Vidyard attracts customers like Miovision, Taulia, and Tradeshift thanks to some of its integrations. These are handy ways for your sales team to connect Vidyard with tools like Salesforce, LinkedIn, Marketo, and more to streamline marketing strategies. 

Vidyard pricing 

Vidyard also has three levels of pricing. 

Free: up to 25 videos in your Vidyard library, including video editing features. 

Pro: $19 per month for an annual subscription for unlimited videos.

Business: $145 per person per month. This plan includes video analytics and customizable branded sharing pages. 

What do Loom and Vidyard have in common? 

Confused about Loom vs. Vidyard? There’s certainly plenty of overlap between the two tools. 

  • Each offers a 14-day free trial, so you can get to grips with the tool's functionality before paying for access. 

  • Each works via a Chrome browser extension or desktop app, with iOS versions available, too, so you can record and share videos on the fly.

  • With Vidyard and Loom, you can record up to 4k using the desktop app or 1080p via Chrome.

  • Each renders an instantly shareable link as soon as you've finished recording – send the URL via email or Slack message, post to your social media channels, or embed it in a web page so everyone can see your recording. Voila!

Vidyard vs. Loom - what are the differences? 

So, how do you choose the right software for your business when there are several similarities between these two screen recorders? Let's get into the nitty gritty of Loom vs. Vidyard to make your mind up! 

loom v vidyard tweet

1. Video recording 

How much of your screen do you want to share with your video recipients? Vidyard and Loom enable you to record:

  • your entire screen

  • application window

  • single browser tab. 

But if you want to zoom in on the detail, only Loom also has the option to record a customized area of your screen! 

custom screen capture size
Custom size recording area in Loom

Worried about getting it right on the first take? Having to re-record due to forgetting what to say is a thing of the past with speaker notes. You can now add bullet points or full script with Looms speaker notes so you can feel confident knowing exactly what to say next. No need to worry about speaker notes appearing in your recording; they are only visible while recording. 

2. Video editing

Few of us make the perfect recording in one hit, so editing your vid is where it starts to get interesting. Vidyard offers video editing and thumbnail customization, which you won't be disappointed with, but Loom excels in this category. 

Loom's editing features embrace the idea of keeping your entire team connected with highly personalized videos. You and your recipient can interact with the vid by adding emojis, time-stamped comments, and links throughout the recording. 

Want to celebrate? Add a confetti cannon with a simple keyboard shortcut. Need to highlight something? Use Loom’s video drawing tools to scribble a note on your screen. These stylistic elements (which also include backgrounds and camera frames) bring personality to your work communications, and let’s face it – they’re fun, too! 

Loom's recording canvas and drawing tool.

3. Insights and analytics 

Both Loom and Vidyard offer intelligent analytics to understand engagement with your vid better. 

Loom's Viewer Insights show you who has watched your video. A "view" counts if someone watches 75% of the total duration of your loom. Your recipient doesn't need to be logged into Loom for the view to clock up – it'll just show as anonymous. 

Loom's Business and Enterprise plans go one step further with Engagement Insights. These include the completion rate of your videos and whether they followed through on your call-to-action. 

Vidyard's dashboards also provide performance metrics, including attention spans and views over time, while allowing you to send the data back to a CRM. 

4. User-friendliness 

Low on time in today's fast-paced workplace? You probably won't want to commit to training for every new tool you use. So, how user-friendly is Loom vs. Vidyard? 

Loom scores top marks for its intuitive design and ease of use. It's super easy to get your head around – simply choose what you'd like to record, hit the button, and then access your loom from the video library if you want to tinker with the video content. 

Loom also boasts fantastic support; from its extensive support center filled with tutorials to a digital chatbot and Community Looms, it's easy to find answers to your most pressing questions. Need some 1:1 support? Fill in the Loom support request form, record the issue you're facing, and a team member will get back to you in a jiffy. 

Vidyard is a little more complex, but support includes video walkthroughs to help with typical queries. You must be logged into your Vidyard account to access their support team. 

4. Video security 

Security is a top priority for anyone using asynchronous communication tools. We all want the reassurance that our video recordings won't fall into the wrong hands yet are easily accessible for those we want to share with. 

Loom takes security seriously, and all videos are uploaded over an SSL-encrypted web socket. You have to specifically share your recording link with your recipient for them to watch it. Add a password to your personal videos, too, for an extra layer of protection. And if you ever want to remove your Loom content, it's easy to archive or permanently delete a file. If you’re on the Enterprise plan, you can also ensure privacy by locking videos to being private to your workspace by default.

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Loom's privacy settings including video password protect feature.

Vidyard also has robust security features, with several protocols to protect your content. You can add expiration dates to your videos and choose who can view, download or share your content. 

5. Value for money 

Let’s address the elephant in the room: money. You probably want to know which tool gives you more bang for your buck! 

The great news is that both Loom and Vidyard offer a generous free plan allowing you to record 25 videos, then edit and share them with your colleagues, business partners, or sales leads as needed. 

The Loom vs. Vidyard cost difference comes into play once you jump up to a paid plan. 

Loom’s Business plan costs $150 for an annual subscription, compared to Vidyard’s $228 for the equivalent Pro plan. That works out as $12.50 per month for Loom, and $19 for Vidyard. And if you’re not ready to commit to a yearly fee? A pay-as-you-go monthly plan costs $15 with Loom and $29 with Vidyard. 

As well as being significantly more affordable, Loom generates in-built automatic transcriptions and the ability to trim your recordings down or stitch them together to make a super loom. Loom's Business Plan also offers unlimited recording length for your vids, while the comparable Vidyard Pro plan caps videos at 1 hour, which might be a problem for those longer sales decks. 

The verdict: Loom vs. Vidyard - which is better? 

So, there we have it. Choosing between Vidyard and Loom comes down to personal choice and how each of these fantastic screen sharing tools will suit your remote communications. 

Choose Loom if you need: 

  • A best-in-class screen recorder

  • To add a personal touch to your videos 

  • A full range of video editing tools, including the ability to stitch several recordings together to create an extended presentation

  • 4k video quality 

  • Filler word removal to get rid of those embarrassing ums and ahs

  • Shareable screenshots 

Choose Vidyard if: 

  • Video prospecting is your goal 

  • You already have solid video expertise and feel equipped to explore Vidyard’s bells and whistles

  • You need to integrate your sales videos with your CRM

Ready to add Loom to your tech stack? 


Dec 6, 2022

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